Donna St. Jean Conti, APR commented on 'Marketing 1-2-3: 1) Find a problem to solve 2) Build a product that solves it 3) Encourage your customers to tell your story'

David, you are singing my tune with this post about case studies. I've been writing them for nearly two decades and even published a couple articles last year touting their usefulness (Ex: OC Metro, 08/03/06, www.ocmetro.com). It's GREAT to see a sort of resurgence of case studies – like those by GoPro – on web sites and blogs. Many products are developed to solve a problem; it’s that “necessity is the mother of invention” idea. It’s just that too many product developers get hung up talking about the features instead of telling how they are of benefit. Define a problem. Describe how the solution solves the problem. Show return on investment. It’s that easy to help people find what they need (and develop qualified leads/sales in the process).